Lead Pricing, Published in Full
Founder pilot: a flat $99 per exclusive roofing lead. Published tier pricing ($150–225 by market) applies after the pilot. No monthly fees, no contracts, no "call us for a quote". Your first lead is free.
Founder pilot — limited cohort: contractors joining now pay a flat $99 per qualified exclusive lead instead of the tier pricing below, locked for the pilot period. Invalid leads are credited without a dispute (request within 7 days). The pilot closes on December 31, 2026 or at 50 contractors, whichever comes first; after that the standard tiers apply to new sign-ups.
The short version: you pay per accepted lead, and only per accepted lead. During the founder pilot that's a flat $99; our published tier pricing averages $175 and applies after the pilot. There is no subscription, no minimum, and no annual commitment — and an invalid lead is refunded under our Refund Policy.
How billing works
Lead delivered
A homeowner in your service city submits a request, held exclusively in your portal queue.
You see the job in the portal
Job type and general area, before you decide to accept. Full name and phone unlock once you accept and pay.
Charged $99 (founder pilot)
Accept the lead and you're billed the flat founder-pilot price. Published tier pricing ($150–225) applies after the pilot.
Invalid lead? Request a credit in the portal within 7 days
Pick a reason and submit — no evidence packet needed.
Credited, no arguing
Usually same day: a replacement credit plus a bonus credit, applied automatically to your next purchase. Full criteria in our Refund Policy.
Prepay 5 leads for $495
Founder-pilot contractors can pay for 5 leads in one go: $495, which is $99 each. We send a Payoneer invoice, and when it is paid the credits show up in your portal. Accepting a lead uses one credit and opens the homeowner's contact details straight away, with no invoice per lead.
- Credits are valid for 12 months from the day the invoice is paid.
- Unused credits are refunded on request.
- A bad lead is replaced with a credit.
Ask for a pack from the "Prepaid lead credits" section on the Billing page of your portal.
How the price is set
After the founder pilot, lead prices vary by metro area, within a published $150–225 range. Two things move the price:
- Market size and job value. Larger metros with higher average roof-replacement values sit at the top of the range; smaller cities sit at the bottom.
- Storm activity. Hail-belt and storm-prone metros produce more urgent, insurance-backed jobs, so leads there are priced higher.
The price for your market is confirmed during account setup, before you accept your first paid lead — so you never accept a lead without knowing exactly what it costs.
Price tiers (after the founder pilot)
| Tier | Market type | Price per exclusive lead |
|---|---|---|
| Tier 1 | Major metros and active storm/hail-belt markets (high job values, insurance-driven demand) | $225 |
| Tier 2 | Mid-size metros with steady replacement and repair demand | $175 |
| Tier 3 | Smaller cities (50K–500K population) — our core focus, underserved by the big platforms | $150 |
Your market's tier is confirmed at signup and shown on every lead preview before you accept.
What's included in every lead
- Exclusivity. The lead is routed to you and only you, with a 30-minute exclusive claim window. No other contractor sees the homeowner's contact info while it's in your queue.
- Verified homeowner intent. The homeowner submitted a request themselves; we validate the phone number's format, block disposable emails, and de-duplicate repeat submissions within 24 hours before delivery. No recycled or scraped contacts.
- TCPA consent on record. Every homeowner consents to be contacted when they submit — you call with documented consent, not a cold list.
- Project details up front. City, job type, and project description in the preview — accept or decline before you're billed.
- Refund protection. Unreachable, fake, duplicate, or out-of-area leads are refunded or credited under our plain-English refund policy.
Measure your own acquisition cost
Track accepted leads, reached homeowners, inspections, signed jobs, revenue, and credits by month. Divide total lead spend by signed jobs. Results vary by market, response time, scope, and sales process; PickARoofer does not promise a close rate or revenue outcome.
Start before paying. Every new contractor gets the first exclusive lead free, once per company. Register and accept the terms; no credit card required and no obligation to continue.
Plan your acquisition cost: roofing lead cost guide · credit policy · contractor program
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