How much does a roofing request cost?
The price per request is easy to find and easy to misread. What you pay is the price per booked job, and that depends on how often requests turn into signed work.
Roofing companies pay for homeowner requests. Prices differ by source, by market, and by whether the same request goes to several companies. This page gives our published price, one sourced comparison point, and a table for working out cost per booked job.
- What PickARoofer charges
- $48 per accepted request
- The first request
- Free, one per company
- Cost per job at 20% close
- $240
What PickARoofer charges
You are charged only when you accept a request. There is no subscription and no contract. The price is the same in every city and for every company, and it is shown on each request in your portal before you accept it.
| Plan | Per accepted request |
|---|---|
| First request | Free |
| Every request after that, in every city | $48 |
How billing works is on the pricing for roofers page.
Cost per booked job
Divide the price by your close rate. The table uses our $48 request price and example close rates of 10, 20, and 30 percent. These are illustrations, not benchmarks. We know of no reliable published close rate for roofing requests, so use your own.
| Price | Per request | At 10% close | At 20% close | At 30% close |
|---|---|---|---|---|
| Every request, in every city | $48 | $480 | $240 | $160 |
Read across the row. The same request gets three times cheaper per job as the close rate triples. The close-rate gap moves your cost per job far more than any small gap in price, which is the whole case for tracking your own numbers.
Costs the request price leaves out
- Time to call. A request you reach late is worth less than one you reach in minutes.
- Invalid requests. Ask how credits work. Ours are requested in the portal within 7 days, for requests unreachable after 3 documented attempts over 48 hours, duplicates, and requests out of area. See the Billing policy.
- Commitments. A monthly fee or minimum spend adds cost when requests are slow.
Want numbers from real requests?
Create an account and measure your cost per booked job on your first free request.